Sudath Perera Associates, a leading full-service law firm in Sri Lanka founded in 2002, sought a digital transformation to reflect its dynamic, commercially-focused approach. The firm, renowned for serving global brands like Puma SE, Honda Motor Co., and Nike through intellectual property enforcement and anti-counterfeiting actions, needed a platform that showcased its solutions-oriented mindset. Unlike the traditional, rigid online presence of most law firms, the new website aimed to project innovation and accessibility.

Handling extensive cross-border transactions—such as leveraged finance, joint ventures, and trade finance—alongside domestic operations demanded a website that highlighted agility over formality.

Our Solution

The revamp introduced a modern, sleek design with bold visuals, intuitive navigation, and content emphasizing real-world wins—like Puma's court victories and Honda's IP breakthroughs. Key features included:

• Dynamic case spotlights showcasing cross-border expertise, from anti-counterfeiting for global sportswear icons to M&A for UAE-India deals.

• Solutions-first messaging, ditching stiff legalese for client stories highlighting commercial pragmatism.

• SEO-optimized architecture, incorporating keywords on IP enforcement, finance transactions, and navigating Sri Lanka's regulatory landscape.

Results

The new website delivered immediate impact: inbound visits surged post-launch, driven by targeted content on high-profile clients and services. SEO rankings climbed notably, boosting visibility for queries on Sri Lankan IP law and cross-border deals, outpacing competitors. Sudath Perera Associates now stands leagues ahead of other law firms' online presence, attracting premium global inquiries and solidifying its benchmark status.

​